Done By Design (DBD) is a Pan-African strategic advisory firm, founded and led by Chartered Marketer and Chartered Public Relations Practitioner, Lesiba Sethoga. He is an experienced marketer and communicator, having held senior leadership positions at leading global financial services company, Allianz at local, regional, and global levels for a decade.
Our team brings more than 100 years of combined senior experience across marketing, communications, brand strategy, and business development, including leadership roles in multiple industries and sectors – on the brand and agency side including banking, insurance, financial services, mining, IT, media, telecommunications, public sector, professional services, FMCG and other sectors across South Africa, Africa, the Middle East and globally.
As a Broad-Based Black Economic Empowerment (B-BBEE) Level 1 company, Done By Design (DBD) collaborates with C-suite executives, boards, and leadership teams across South Africa, the rest of Africa, the Middle East, and globally to deliver clarity, creativity, and measurable commercial impact. We are your agile, cost-effective outsourced partner in a changing economy.
Done By Design DBD’s expertise spans the development and execution of integrated Brand, Marketing, Communications, Public Relations, Events and Sponsorships, Growth and Business Development, Corporate Social Responsibility (CSR) strategies, plans, campaigns, and tactical solutions.
Done By Design (DBD) provides executive-level counsel alongside practical execution for organisations navigating growth, transformation, and reputation management.
To set the standard for Strategic Marketing and Communications, guiding organisations to thrive in South Africa, the rest of Africa, the Middle East, and globally.
To deliver innovative, purpose-led marketing and communications strategies that empower organisations to influence, inspire, and thrive in Africa and beyond.
Our services are designed to support organisations navigating growth, transformation, and reputation management, delivering clarity, creativity, and measurable commercial impact across South Africa, the rest of the African continent, the Middle East and globally.
We provide expert strategic consulting across Brand, Marketing, Communications, Public Relations, Reputation Management, Stakeholder Engagement, as well as Employee and Change Communications. Our tailored approach helps organisations strengthen their market position and build trusted relationships with stakeholders.
Our advisory services cover the design and execution of Integrated Campaigns, Sponsorships, Events, Advertising, Growth and Business Development, CSR, and Cause-related Marketing and Communications. Done By Design (DBD) specialises in guiding purpose-driven initiatives and transformation programmes, enabling clients to achieve meaningful impact and organisational growth.
Done By Design (DBD) offers flexible project-based support for organisations without dedicated in-house or agency teams across all our services.
We work closely with C-suite executives, boards, and leadership teams across South Africa and the continent to deliver clarity, creativity, and measurable commercial impact.
Our expertise spans integrated strategies, plans, and campaigns in Marketing, Brand, Communications, and Corporate Affairs, ensuring your business is positioned for creative and commercial growth.
Broadcast | Print | Online
Print | Digital | Thought Leadership | Research | Partnerships | Brand | Events | Press Releases
Broadcast | Print | Digital | Online | Programmatic | Out of Home
Organic Social Media
“Done By Design has meaningfully improved our visibility, leading to a substantial month to month increase in our KPIs. This uplift is a testament to their expertise, dedication, and ability to deliver measurable results.”
“Done By Design has delivered exceptional Marketing, PR, and business development support to our team."
“Lesiba demonstrated a strong ability to develop and implement comprehensive marketing strategies that enhanced our brand presence and generated quality sales leads. His strategic perspective is evident in his ability to integrate multiple marketing components into a cohesive and effective approach.”
“Lesiba’s strategic approach and deep understanding of the communications landscape have been instrumental in making our economic analyses accessible to a wider audience. His ability to translate complex information into engaging, easy to understand content significantly strengthened reach, interest, and trust among our target audiences.”
©DoneByDesign | 2026
